區別于朋友間的友情饋贈，商務禮品贈送是一門藝術，因此有其約定俗成的規矩：送給誰、送什么、怎么送都很有奧妙，絕不能瞎送、胡送、濫送。根據古今中外一些成功的經驗和失敗的教訓，究竟如何贈送商務禮品，要把握以下原則：
Unlike the friendship between friends, business gift giving is an art, so it has its customary rules: to give to who, what to send, how to send are wonderful, can never be blind, Hu Song, indiscriminate delivery. According to some successful experiences and lessons learned from ancient and modern China and abroad, how to give away business gifts must grasp the following principles:
1、禮品輕重得當
1. The weight of the gift is right
一般講，禮品太輕，又意義不大，容易讓受贈者誤解為瞧不起他，尤其是對關系不算親密的人，也是如此。而且如果禮品太輕而想求別人辦的事難度較大，成功的可能幾乎為零。但是，禮品太貴重，又會使接受禮品的人有受賄之嫌，特別是對官員、上司更應注意。
Generally speaking, gifts are too light and meaningless, easy for the recipient to misunderstand him, especially for those who are not intimate. And if the gift is too light, it is more difficult to expect others to do things, and the chances of success are almost zero. However, gifts are too expensive, which will make people who accept gifts have the suspicion of taking bribes, especially for officials and supervisors.
2、時間間隔適宜
2. Time interval is suitable
送禮的時間間隔也很有講究，過頻過繁或間隔過長都不合適。送禮者可能手頭寬裕，或求助心切，便時常大包小包地送上門去，有人以為這樣大方，可以博得別人的好感，細想起來，其實不然。因為你以這樣的頻率送禮目的性太強。另外，禮尚往來，人家還應還情于你。一般來說，以選擇重要節日、喜慶、壽誕送禮為宜，送禮的既不顯得突兀虛套，受禮的收著也心安理得，兩全其美。
The time interval for gift giving is also very fastidious, too frequent or too long. The gift of the gift is likely to be rich, or help to the heart, and often send a bag to the door to go, some people think that it is generous, can win the good feelings of others, think carefully, in fact not. Because you give too much purpose at such a frequency. In addition, people should return their affection to you. Generally speaking, it is appropriate to choose important festival |
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