新品推薦及節日的櫥窗與展柜陳列:
New product recommendation and festival showcase and Showcase Display:
它是以一個廣告專題為中心,圍繞某一個特定的珠寶等展品,組織不同類型的商品進行陳列,向媒體大眾傳輸一個訴求主題。又可分為:節日陳列--以慶祝某一個節日為主題組成節日櫥窗專題;事件陳列--以社會上某項活動為主題,將關聯商品組合起來的櫥窗;場景陳列--根據商品用途,把有關聯性的多種商品在櫥窗中設置成特定場景,以誘發顧客的購買行為。
It centered on an advertisement topic, organized around a specific jewelry and other exhibits, organized different types of merchandise to display, and transmitted a theme of appeal to the media. It can be divided into: the festival exhibition -- to celebrate a festival theme composed of special holiday window; event display -- an activity in society as the theme, the related commodity combination window; scene display -- according to the use of commodity, the relevance of the variety of goods in the window is set to a specific scene, in the customer's purchase behavior.
季節性櫥窗陳列:
Seasonal window display:
根據季節變化把應季商品集中進行陳列,如冬末春初的羊毛衫、風衣展示,春末夏初的夏裝、涼鞋、草帽展示。這種手法滿足了顧客應季購買的心理特點,用于擴大銷售。但季節性陳列必須在季節到來之前一個月預先陳列出來,向顧客介紹,才能起到應季宣傳的作用。
According to the seasonal variation of the seasonal merchandise on display, such as the late winter and early spring the wool sweater, windbreaker show, the late spring and early summer, summer sandals, hat show. This technique meets the psychological characteristics of customers' quarterly purchase and is used to expand sales. But the seasonal display must be displayed in advance one month before the season arrives, and can be introduced to the customer to play the role of the season publicity.
濟南鴻福商展有限公司
聯系人:劉經理
固話:0531-88275278
手機:18763996167/13210515795
地址:山東省濟南市天橋區大橋鎮倪家莊工業園
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