柜行業(yè)的前景究竟如何？對此持樂觀態(tài)度的業(yè)內(nèi)人士提出了有力的論據(jù)，這就是展柜會上那種廠商與觀眾面對面的、有針對性的接觸與交流。在此人們通過交談，也通過非語言形式的交流，相互了解，建立信任。這種交流完全是因人而異、有的放矢的，因而也就容易取得成效。這是展柜會無可取代的優(yōu)勢所在。有些高技術(shù)產(chǎn)品或服務(wù)特別需要專業(yè)人員親自向顧客講解和演示，參加展柜會就顯得特別重要。
What is the future of the cabinet industry? The optimistic insiders put forward a strong argument, which is the face-to-face, targeted contact and communication between vendors and spectators. It is here that people know and build trust through conversation and non - verbal communication. This kind of communication is completely different and targeted, so it is easy to achieve results. This is an alternative to the advantages of the showcase. Some high tech products or services are especially necessary for the professionals to explain and demonstrate to the customers personally. It is particularly important to participate in the exhibition.
展柜制作的工藝非常獨特，主要表現(xiàn)為以下幾點：現(xiàn)在有這樣一種趨勢，即大企業(yè)開始撤銷內(nèi)部的展柜會負責(zé)部門，而把展柜展柜設(shè)計組織委托給展柜會服務(wù)公司或者類似的廣告公司，從展柜設(shè)計到各種配套活動的舉辦，均由后者負責(zé)計劃、組織和實施。這一方面提高了展柜會建設(shè)的專業(yè)化程度，另一方面也給了企業(yè)討價的可能性。所以有關(guān)廣告服務(wù)公司在價格和時間方面的壓力往往是很大的，但可能也唯有如此，才能有效促進展柜行業(yè)專業(yè)化的進程，使其更加適應(yīng)市場競爭的要求。
Showcase production process is very unique, mainly as follows: now there is a trend that large enterprises began to cancel internal departments will be responsible for the showcase, showcase showcase design commissioned to showcase service company or similar advertising company, from design to showcase various supporting activities held by the the latter is responsible for planning, organization and implementation. On the one hand, improve the degree of specialization will showcase construction, on the other hand also gave the possibility of the enterprise. Therefore, the pressure on advertising and service companies in terms of price and time is often large, but it may be the only way to effectively promote the specialization process of |
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